2021
ATI connections map
Interactive “virtual whiteboard” that reveals connections between companies, founders, and contacts, helping teams strengthen client relationships, uncover opportunities, stay ahead of risks, and manage relationships at scale.
Research
interviews with 12 clients
UX design
user flows, wireframes
UI design
interactive virtual whiteboard with nodes for companies and lines for relationships
Development support
handoff and iteration to production-ready version
About ATI
ATI.SU is the leading B2B platform for logistics and freight transportation across CIS countries.
463,756
participants (shippers, carriers, forwarders)
73,968
trucks
72
tenders per week
These numbers highlight the scale and activity of the platform, meaning users work with massive amounts of data that are difficult to analyze manually.
Problem
In logistics, a critical challenge is quickly and reliably evaluating partners.
In interviews, risk managers and sales reps reported spending up to an hour collecting and cross-checking data across multiple registries and databases before making a decision.
Goal
Design an interactive relationship visualization
Quickly reveals connections between companies, founders, and contacts
Reduces manual analysis from 45 minutes to 5–10 minutes
Provides sales and risk teams with actionable insights and “warm leads”
Solution
Design an interactive tool that visualizes complex company connections as clearly as a map — enabling faster checks, smarter sales, and risk prevention.
See the big picture, dive into details on demand
Not just the feature, but the design thinking behind it: complexity into clarity, applied advanced UX patterns, and ensured scalability.
Companies are represented as cards instead of abstract dots → each card displays key data (rating, location, registration number, number of recommendations and complaints) so users can make decisions without leaving the map view.
Direct ties (strong): Clones, Related companies, Founders.
Indirect ties (weaker): Head, Phone, Email.
Progressive exploration: users can start from closest connections and expand to 2–3 levels, with smooth transitions that preserve spatial context.
Interaction details:
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Hover highlights one company and its network while dimming the rest.
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Navigation controls let users return to the initial company.
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Zoom in/out.
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Expand to full screen.
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Export the current map as PDF.
Impact & advantages
Better user experience drives business growth
"It used to take an hour to check a new company, now just a few clicks."
“The map uncovers hidden connections and helps us quickly evaluate partners.”
Impact on users
Verification time dropped from 45–60 minutes → 7 minutes per company.
Sales teams: +30% more “warm leads” identified through indirect connections (shared phone/email).
Business results
Launch of Connections Map increased demand for the premium subscription:
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+22% growth in paid upgrades within the first 3 months.
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1 in 3 new subscribers explicitly cited the map as the reason for purchase (survey).
User retention improved:
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Day-1 retention: 72%
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Day-7 retention: 54%