2025
Sports betting and casino platform redesign
Designed for players who want it all — from live sports betting to immersive casino games. A single platform for fun, speed, and thrill.
Challenges
NDA is a global betting platform across Africa, Asia, and LATAM.
The goal was to redesign the entire experience — creating a flexible, localized, and conversion-driven product that could scale across diverse markets and regulations.
🚩 Fragmented UX across sports, live, and casino.
🚩 Operators relied on developers for every page change.
🚩 Outdated visuals, low trust, weak localization.
🚩 Friction in betslip and deposit flows.
Before Before Before Before Before Before
NDA evolved into a globally consistent yet regionally adaptive mobile platform — faster, more intuitive, and easier to scale.
The redesign improved conversion and retention rates while providing regional teams with the flexibility to tailor their user experience.
My role
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Led UX/UI redesign across sports, casino, and wallet flows.
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Designed configurable UI components for regional operators.
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Built the global design system (multi-theme, RTL, and tokens).
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Collaborated with PMs & engineers to align UX with KPI goals.
Design solutions
Global design system
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Built a multi-theme, RTL-ready design system in Figma
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Atomic components for sports, casino, and promo experiences
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Tokenized spacing, colors, and typography for effortless scaling
Adaptable localization
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Multi-language support is available for regions that require it.
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​RTL support implemented at the design system level for future market expansion.
Customizable homepage
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Designed a widget-based home screen that allows regional operators to build pages dynamically.
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Each region can choose which widgets to include, their order, and data sources.
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​Widgets cover a wide range of features — from sports and casino listings to promotions, jackpots, live streams, leaderboards, and more.
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Enables full regional autonomy without developer involvement.
Before Before Before Before Before Before
And much more
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Modular, high-performance interface
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Multi-theme design system
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Regional customization, localized payments, and a fully configurable homepage built entirely from flexible widgets.